The Values

America’s most trusted brand for tools that actually work and values that never tangle.

We’re not just untangling cords. We’re untangling the mess of modern life — one perfectly wound Multi-Reel at a time. Less chaos, more clarity.

Less “where the heck is that cable?” and more “I’ve got this.”

Flat Out USA: for Americans who like their cords like their lives — tight, tidy, and totally under control.

We’re not just a brand.
We’re a call to action.

Not the hashtag kind. The hands-dirty,
do-the-work kind.

Generational change - something that is improving how things have been done is the past generation and something that will last the next generation.

Idea: Your kids will be saying “can you believe that people used to wind up cords with their hands”, imagine life before multi-reels.

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America’s most trusted brand for tools that actually work and values that never tangle.

We’re not just a brand.
We’re a call to action.

Your cart is currently empty.

Total: $0.00

The Values

America’s most trusted brand for tools that actually work and values that never tangle.

We’re not just a brand.We’re a call to action.

We’re not just a brand.
We’re a call to action.